Wednesday, 15 November 2006

The Best Quality Pizza Advert in the World Ever?

Every now and then we like to showcase great examples of product taken out of context. The humble Domino's Pepperoni Passion Pizza is a case in point. It is quite clear that the people behind this ad must absoltely love their product. The Marketing Director of Domino's Pizza told me the high speed camera alone cost £5,000 a day to hire.

It was money well spent, I think. Although there is no sex in the advert, there is a hint of pure adulation of this product, along with some cheeky down to earth Domino's Pizza humour at the end.

Well when you compare it to the camera production values of movies such as Star Wars, ET, Harry Potter, Bee Movie, Coming to America, The Big Lebowski, Across the Universe, The Nightmare Before Christmas, 30 Days of Night, Beowulf, Into the Wild, Ratatouille, Saw IV, Dead or Alive, or Resident Evil, it stands up very well.

Likewise although it doesn't have music provided by the likes of Van Morrison, Chris Brown, Alicia Keys, Christina Aguliera, J Lo, Justin Timberlake, Jonas Brothers, Beyonce, Leona Lewis, Sara Evans, Rihanna, Van Halen, Shania Twain, Shayne Ward, The Beatles, New Model Army, Brad Paisley, or Keith Urban it still has that catchy Marks and Spencer tune we all know and love.

In fact it can be compared to adverts by the likes of ASDA, Wal Mart, Tesco, Sainsbury's, Morrisons, Aldi, Lidl, Selfridges, Debenhams, John Lewis, Pizza Hut and Papa Johns and perform admirably against them.

I was told that the advert only showed on Sky and Channel 4 in the UK. This meant that in the Summer of 2007 it was seen in the advertisement breaks of programs such as The Simpsons, Lost, ER, Big Brother, My Family, Who Wants to be a Millionaire and Deal or No Deal. However it was on at the wrong time of year to feature in current hits like Strictly Come Dancing, The X Factor or I'm a Celebrity Get Me Out of Here

The star of the advert was the pizza itself and so was not able to provide a vehicle for any of the following to earn easy money, Helen McCrory, Jessica Alba, Kym Valentine, Lindsay Lohan, Jorja Fox, Katie Holmes, Cameron Mathison, Angelina Jolie, Lexa Doig, Jennifer Lopez, Portia de Rossi, Hilary Duff, Helen Slater, Vanessa Anne Hudgens, Dennis Quaid, Eva Mendes, Katey Sagal, Jessica Biel, Jena Malone, Jennifer Aniston, Fann Wong, Pamela Anderson, Cobie Smulders, Megan Fox, Natasha Lyonne, Carmen Electra, Peter Facinelli, Isla Fisher, Sarah Carter, Miley Cyrus, Steve Harvey, Amanda Bynes, Missy Peregrym, Aishwarya Rai, Diane Neal, Ashley Tisdale, Laura San Giacomo, Zac Efron or Fran Drescher.

I hope you enjoy watching this pizza advert and do not confuse it for a trailer for any of the following movies, We Own The Night, Transformers, American Gangster, Beowulf, Why Did I Get Married, Spider-Man, Superman Returns, Girl Next Door, Bee Movie, I Am Legend, Star Wars, The Golden Compass, Juno Om Shanti Om, Spider-Man 3, Batman, Singles, Monster Movie, Bollywood, Ratatouille

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