Domino's Pizza UK iPhone App

Domino's Pizza UK have posted this video about their new iPhone App. You can download it from the App store and use it to place an order for delivery or collection from your local branch of Domino's Pizza.

It has some very fancy graphics, without forgetting the main purpose of the App, which is to order pizza, and is very intuitive to use.

It features Meal Deals, Halfie halfies and if you are unsure of what to choose there is even the option to randomly generate a 3 topping pizza. When I tried this out I had to politely decline the suggestion of Anchovy, Birdseye Chillis and Chorizo :-)

I like the way it remembers previous coupon codes so that you can use them again and again, and also the way it pretty much simulates the experience you get from the full-blown website.

We'd love to know what you think?

Domino's Pizza Employee- Rubik Cube Solved

We came across this video recently of a Domino's Pizza employee "crushing" the Rubik Cube.

Or rather not!

Chicago Town Pizza Has The X-Factor.

GET YOUR HANDS ON THE PIZZA THAT’S GUARANTEED TO BE A WINNER!

Are you as obsessed with The X Factor as the rest of the nation? Do your ‘Saturday nights out’, turn into ‘Saturday nights in’ between August and December? Have your days been dull since last year’s show ended?

If so, you’re going to love the guys at Chicago Town TAKEAWAY for bringing you the official The X Factor pizza!

This winning pizza will be in supermarket freezers from August - just in time for you to stock up, ready for this year’s show to hit your screens – and is guaranteed to tickle your tastebuds just as much as the show’s contestants tantalise your TV!

Made with Chicago Town TAKEAWAY’s famous fresh dough that rises in the oven and its delicious BBQ-stuffed crust, it’s topped with Ham, Sausage, Onion, Mozzarella, Red Cheddar and X-tra large Pepperoni – well, what did you expect? This is the only pizza with The X Factor!

You’d be forgiven for thinking nothing could make this better. But that’s where you’re wrong!

They’re also going to give you the opportunity to share your pizza with one of last year’s contestants. Yep, you heard right!

If the pizza alone wasn’t enough to get you excited, Chicago Town will be running a competition on its Facebook Page giving you the chance to win an intimate personal appearance from Danyl Johnson.

The super-hot singer will make his way to your very own living room and serenade you and your mates ‘til your heart’s content! And when he’s done with the singing, you can chat over the free pizza, nibbles and drinks the lovely people at Chicago Town will be throwing in too!

And it doesn’t stop there. The Chicago Town TAKEAWAY The X Factor pizza will also be running an on-pack promotion giving you the chance to win tickets to the live shows, plus The X Factor merchandise and Chicago Town Pizza Packs!

They sure know how to spoil you, don’t they?

First they gave you the Footie Feast - perfect to snack on while watching the World Cup - and now this… the only pizza with The X Factor!

Chicago Town TAKEAWAY – it’s the pizza that just keeps on giving.

Chicago Town TAKEAWAY The X Factor pizza will be in most supermarkets with RRP of £3.49.

Domino's Pizza UK iPhone App Progress Report

Domino's Pizza UK have posted this video about their new iPhone App. You can download it from the App store and use it to place an order for delivery or collection from your local branch of Domino's Pizza.

It has some very fancy graphics, without forgetting the main purpose of the App, which is to order pizza, and is very intuitive to use.

It features Meal Deals, Halfie halfies and if you are unsure of what to choose there is even the option to randomly generate a 3 topping pizza. When I tried this out I had to politely decline the suggestion of Anchovy, Birdseye Chillis and Chorizo :-)

I like the way it remembers previous coupon codes so that you can use them again and again, and also the way it pretty much simulates the experience you get from the full-blown website.

We'd love to know what you think?

Now You Know Why Domino's Pizza Delivery Drivers Wear Shorts!

We came across this story from The Consumerist about a Domino's Pizza Delivery Driver going "the extra mile" in order to keep a customer satisfied.

We think it's a great example of how being customer-focussed can generate excellent Word of Mouth Publicity.

Read the comments below the article, especially the one about Strippers in the afternoon. I guess I went to the wrong college. We never got strippers at all, let alone in the afternoon!

Eating Pizza Can Save Your Life and Make You Healthier

Andy, one of our more educated readers from Lincoln, Mass. sent me a link to an article in today's Guardian

A series of Italian research studies suggest that eating pizza might do good things for a person's health....(read on)

Personally, I have to say, from my biased standpoint, that owning a pizzeria is akin being in the bakery business - and nothing beats the smell of freshly-baked bread in the morning.

Fresh, wholesome toppings, 100% mozzarella cheese and dough made only from the classic 6 ingredients with no additives.

Just thinking about it is making me hungry for a pizza right now!

Domino's Pizza Ditches Halal Menu in Trial Stores

Luckily my mum is an avid reader of The Daily Telegraph and she alerted me to this story about Domino's Pizza stopping its trial of a Halal-only menu in 3 stores due to poor sales

The chain enraged customers 18 months ago by completely removing pork from its pizzas in favour of halal-only meat at its branch in Hall Green, Birmingham.......Read the article here

For what it's worth, I am not surprised at the poor sales, and commend Domino's (and it's franchisees) for their bravery in both starting the trial in the first place and in stopping it when it became evident that it was not a commercial success.

Companies should engender a culture of not being afraid to make mistakes, as only by learning from them do you become better and stronger in the long run.

History is littered with examples of companies and their mistakes like the Ford Edsel, New Coke, The Oreo Dessert Pizza, McDonald's Hulaburger and the Sony Betamax.

Yet the companies behind these are all among the most successful in the World, because they were not afraid of failure and knew how to deal with it when they encountered it.

Indeed, the enormously successful Domino's Chocolate Lavacake was born out of the failures of the Oreo pizza, which identified a market for a dessert pizza and the comical Fudgems. Who can forget the advert where the little girl looks like she has just been covered in poo by the supposedly adorable Fudgem?

So instead of quietly chortling at Domino's Halal "mistake", we should be praising them for their bravery in pushing boundaries and exploring new marketing opportunities.

Who knows, people one day may look back and laugh at those unbelievers who can see no future for Oven-baked Subs which have been launched to a fanfare of publicity as the latest menu's headline product and supported by hundreds of thousands of pounds of Franchisees Marketing Fund Contributions. Or maybe they won't!

Personally I hope they're a huge success and prove to be the final nail in Subway's coffin (to quote a Domino's Senior manager).

What do you think?