Pizza may well be at its best when it’s served piping hot, but it was a frozen version of the food that has been grabbing people’s attention in London thanks to Papa John’s.
The pizza delivery company, which is the third largest in the world, allowed Leicester Square passers-by to watch as a stunning giant pizza sculpted out of ice melted away – signifying the end of frozen dough being used for any product on its menus, and throwing down the gauntlet to its competitors.
The eye-catching 3m diameter pizza, was hand-made by Wimbledon based top ice-sculptor Ben Edson and was complete with individually carved toppings of tomatoes, mushrooms and pepperoni.
The event was completed by Papa John’s management demolishing the pizza and handing complimentary samples from its 100 per cent fresh dough pizza range.
Marketing director Simon Wallis said: “We wanted to really draw people’s attention to the fact that frozen pizza dough is a thing of the past for Papa John’s, and we felt that this was a great way of highlighting that we are the only major chain to make this promise.
“We have recently replaced our only frozen dough based pizza with a great new fresh Authentic Thin Crust product which now means that we never use frozen dough on the menu.
“We believe passionately in producing quality pizzas using the best ingredients, and one of those is certainly fresh dough. We think once customers compare our fresh dough pizzas to the frozen dough product offered by our larger competitors, they will be sold on Papa John’s.
“All the feedback we receive shows that customers can really taste the difference between fresh and frozen dough, and hopefully this move will really raise the bar for the entire pizza business in the UK.
“Guaranteeing that every pizza we sell has been made using fresh dough will take away any confusion for customers and we firmly believe that it will set Papa John’s apart from the rest in terms of quality.
“This is a bold move, but we want consumers in the UK to see how serious we are about providing the best delivered pizza in the country.”
Video footage of the frozen pizza’s demise is now available on www.papajohns.co.uk
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Sunday, 17 August 2008
The End of Frozen Pizza?
One of the UK’s fastest growing pizza chains is encouraging pizza eaters to take a fresh look at what they are purchasing – believing that many UK consumers may be unaware the pizza they purchase from some chains is not made with fresh dough.
With the launch this week of its new Authentic Thin Crust pizza, Papa John’s, which has over 100 stores in the UK, now uses fresh dough for every pizza sold in the UK unlike many competitor products which are sold in the UK with frozen dough.
Now for a limited time, Papa John’s is offering to highlight the differences in taste between fresh and frozen dough by offering a complimentary Authentic Thin Crust pizza in exchange for a receipt from the Domino’s or Pizza Hut chains showing the purchase of one of their frozen dough pizzas.
Simon Wallis, Papa John’s UK marketing director, said “We believe passionately in producing quality pizzas using the best ingredients, and one of those is certainly fresh dough. We think once customers compare our fresh dough Authentic Thin Crust pizza to the frozen dough product offered by our larger competitors, they will be sold on Papa John’s.
“All the feedback we receive shows that customers can really taste the difference between fresh and frozen dough, and hopefully this move will really raise the bar for the entire pizza business in the UK.
“Guaranteeing that every pizza we sell has been made using fresh dough will take away any confusion for customers and we firmly believe that it will set Papa John’s apart from the rest in terms of quality.
“This is a bold move, but we want consumers in the UK to see how serious we are about providing the best delivered pizza in the country.”
Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For nine years running, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index (ACSI). Papa John's also ranks first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index and was named 2007 Pizza Today Chain of the Year. For more information about the company, visit Papa John's at www.papajohns.com.
In the UK, Papa John's was named Delivery Operator of the Year among pizza chains in 2005 and 2006 by the Pizza and Pasta Association.
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Tuesday, 12 August 2008
Biggest Domino's Franchisee Mike Orcutt Reveals His Secrets of Success
Orcutt, 51, started working at a Domino's Pizza in Ann Arbor, Mich., when he was 16 years old. He worked his way up to executive vice president of operations for the pizza chain........(Read more)
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Brazil fast Food to Acquire Largest Pizza Hut Franchise
Brazil Fast Food Corp. (OTC Bulletin Board: BOBS.OB) (“Brazil Fast Food”, or “the Company”) the second largest fast-food restaurant chain with 630 points of sale, operating under the Bob’s and KFC brands in Brazil, announced today that it has acquired 60% of Internacional Restaurantes do Brasil (“IRB”), Pizza Hut’s largest franchise in Brazil.
IRB owns 14 Pizza Hut restaurants in São Paulo and 4 café stores with the brand “In Boca al Lupo” also acquired by Brazil Fast Food. IRB recorded annual revenue of around R$ 50.0 million, EBITDA of R$ 3.65 million and net profit of R$ 1.14 million in 2007. This transaction is expected to increase Brazil Fast Food consolidated revenue by 20% in 2008 and 40 to 50% in 2009 relative to 2007.
Brasil Fast Food will retain a 60% stake with the remaining 40% to be owned by POGO Participações, a company controlled by Jorge Aguirre who has been for many years the CEO of IRB. Mr. Aguirre will remain in charge of IRB and has as a partner in POGO a Brazilian financial company, ROSENBERG & PARTNERS.
“This transaction is an important milestone in the execution of our strategy to become a leading multi-brand fast food chain in Brazil. In addition to being a good fit with our existing brands, it positions the company well to take advantage of the casual dining opportunity targeting more affluent segments of the population,” said Mr. Ricardo Bomeny, CEO of Brazil Fast Food. “We are also very pleased to welcome Jorge Aguirre to our team. Mr. Aguirre has been responsible for the excellent performance of the Pizza Hut franchise in Brazil in recent years and we are glad that with his proven experience and leadership skills he will continue to make a valuable contribution to the success of our business.”
KPMG conducted due diligence that identified the need to write-off R$ 4.6 million in assets to shareholder equity but which will not impact Brazil Fast Food consolidated results for 2008. The transaction was closed yesterday but the closing balance sheets were established as of July 31, 2008.
About Brazil Fast Food.
Brazil Fast Food Corp. owns and operates, both directly or through franchisees, the second largest fast-food restaurant chain in Brazil. The Bob’s trade name is used by Venbo Comércio de Alimentos Ltda., a subsidiary of Brazil /Fast Food holding company, BFFC do Brasil Participações Ltda (formerly 22N Participações Ltda.). The “KFC” trade name is used by CFK Comércio de Alimentos Ltda. (formerly Clematis Indústria e Comércio de alimentos e Participações Ltda.), also a holding company subsidiary. As of Mar. 31, 2008, the Company had 598 points of sale, which includes traditional restaurants, kiosks and re-locatable trailers.
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