One of the UK’s fastest growing pizza chains is encouraging pizza eaters to take a fresh look at what they are purchasing – believing that many UK consumers may be unaware the pizza they purchase from some chains is not made with fresh dough.

With the launch this week of its new Authentic Thin Crust pizza, Papa John’s, which has over 100 stores in the UK, now uses fresh dough for every pizza sold in the UK unlike many competitor products which are sold in the UK with frozen dough.

Now for a limited time, Papa John’s is offering to highlight the differences in taste between fresh and frozen dough by offering a complimentary Authentic Thin Crust pizza in exchange for a receipt from the Domino’s or Pizza Hut chains showing the purchase of one of their frozen dough pizzas.

Simon Wallis, Papa John’s UK marketing director, said “We believe passionately in producing quality pizzas using the best ingredients, and one of those is certainly fresh dough. We think once customers compare our fresh dough Authentic Thin Crust pizza to the frozen dough product offered by our larger competitors, they will be sold on Papa John’s.

“All the feedback we receive shows that customers can really taste the difference between fresh and frozen dough, and hopefully this move will really raise the bar for the entire pizza business in the UK.

“Guaranteeing that every pizza we sell has been made using fresh dough will take away any confusion for customers and we firmly believe that it will set Papa John’s apart from the rest in terms of quality.

“This is a bold move, but we want consumers in the UK to see how serious we are about providing the best delivered pizza in the country.”

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For nine years running, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index (ACSI). Papa John's also ranks first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index and was named 2007 Pizza Today Chain of the Year. For more information about the company, visit Papa John's at www.papajohns.com.

In the UK, Papa John's was named Delivery Operator of the Year among pizza chains in 2005 and 2006 by the Pizza and Pasta Association.


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