Tuesday, 5 February 2008

Pizza Company "Delivers" 1 million Free Pies on Super Tuesday

Just as the largest, simultaneous number of U.S. presidential primary elections are being held across the country, Domino's Pizza will be e-mailing one million lucky customers an offer for a free pizza in the largest, synchronized e-mail blast in the company's history.

A free medium, one-topping pizza online ordering offer will be e-mailed to customers who opted-in to Domino's e-mail database as of Jan. 30, have never placed an order online, and are in the delivery areas of the 1,329 participating Domino's stores.

"While America is expressing its opinion on who should be the next president, Domino's is giving its customers the opportunity to order a free pizza online, track its progress using our new Pizza Tracker and immediately express their opinions on the service and quality of their Domino's experience," said Patrick Doyle, president of Domino's USA. "We're obsessed with great service. We measure performance. Now we can prove it every step of the way."

Domino's Pizza Tracker allows customers to follow the progress of their order online from the time they click the "Place Order" button until the Domino's delivery expert is knocking on their door. Customers will see confirmation of their order being received by the store; when it's being prepared; when it's been placed in the oven; when it's been boxed and placed in the Domino's HeatWave(TM) bag; and finally, when it's on its way for delivery.

The free medium, one-topping e-mail offer will include a unique, one-time use promotion code that will expire at midnight on Feb. 7. Domino's minimum delivery requirement will be waived for customers using this promotion code. Customers can sign up for "Hot E-mail Offers" at http://www.dominos.com

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