Pizza Hut UK Goes Heavyweight on Direct Advertising

Pizza Hut is to launch an innovative advertising campaign to promote its new, fixed price 'Happy Hour' menu.

The menu, which is available from January 19, will be amplified through an atmAd campaign, which goes live on January 26 and will run for 2 weeks across atmAd's national network of cash machines.

The advertisements will be carried across 3.3 million transactions at over 1,650 cash machines across the UK, ideally situated in close proximity to Pizza Hut restaurants. The campaign will also include 825,000 take-away receipts that will feature the address of the nearest restaurant in the area and menu details.

Claudia Nicholls-Magielsen, Marketing Director of Restaurants, Pizza Hut, said: "We needed an advertising medium which allowed us to engage in a dialogue with our target audience."

"The combination of geographically targeted ATM advertisements and 'reminder receipts' appealed to us as a powerful way of communicating with our customers. We look forward to welcoming families to try our new Happy Hour offering at a time of year when saving money is a high priority."

The atmAd advertisements are part of a wider, awareness-raising campaign, which will include TV, radio, roadside 6-sheets, mall 6-sheets and branded phone boxes. By highlighting the new Pizza Hut menu, the adverts aim to drive consumers to restaurants directly from the cash machines.

Ana Stewart, CEO of i-design multimedia, said: "atmAd is a powerful media platform and is particularly effective as a highly targeted element within a wider integrated campaign. Our ability to run this campaign simultaneously across three different UK banking networks enables Pizza Hut to reach a wide and relevant audience in proximity to their restaurants."


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Another Big Pizza Story!

Measuring four and a half feet long and more than three feet wide, a monster of a pizza was the creation of Guiseppe Cincinnato, inspired by a dare from his son. He says, "he said Dad, I dare you. You can't make a pizza this big."

That was a few years ago in Ann Arbor, Michigan. That pie landed Guiseppe in the "Guinness Book of World Records". This one, which is the same size as the record breaker, is on its way to the fourth graders at Hilltop Elementary School in Canfield.

Guiseppe's been in the restaurant business since coming to this country from Naples in the mid 1970's. He still uses the same commercial pizza oven he had in Michigan that he had customized to make everything fit.

Besides this one, the crew at "Bella Napoli" in Canfield is also making several smaller versions for the school to make sure there are enough slices to go around.

Getting this big pie in and out of the oven is a two person job, and this trip occurs twice.

After its been boxed and sliced, it's off to Hilltop for lunch, where the kids get to show their appreciation. Then it's right back to work, where there are plenty more pies to make.




The Pizzas and Stuff blog is raising money for Special Olympics GB by bringing you the best pizza related stories from around the Web.

Please help us and make a donation by clicking on the widget on the top left or visiting http://www.justgiving.com/pizzasandstuff

If you really like us you can even download the widget to your own site and help us raise even more dough

Thank you