KLM Advertise Their Economy Comfort Class in a Novel Way

If you want to generate talkaboutability for the amazing levels of seating comfort offered by your airline, then what better way than to advertise on an airport concourse with literally thousands of passing customers who are about to get onto, or who have just got off from, an aeroplane with restricted space between the seats?

Look how many people are taking photographs and videos ready to upload to their blogs, Twitter or Facebook.

And then film the event yourself, upload it to youTube and allow it to "go viral".

If only it were that simple.