Gene Simmons Attempts to Beat Pizza Eating World Record

A Guinness World Record has been broken by a New Zealander today but it was not local contestants the crowds were interested in.

Gene Simmons from rock band KISS thought he would have a crack at being the world's fastest pizza eater, so watch the video here

The rock icon may have a legendary mouth but he was not able to set any pizza eating records today.

KISS are in Wellington for a two day rock festival that also features Ozzy Osbourne and Alice Cooper.