You don't need a degree in Marketing to spot a great opportunity when one arises. But you do need to be ready to act at a moment's notice and put your plan into action.
That's what happened when Domino's Pizza Swindon Franchisee, and true Dominoid, Siggy Willberg saw a vacant advertising hoarding near a local branch of Pizza Hut in the town.
Within a week of the spot becoming available the advert was in place, and .... Ker-ching!
The eagle-eyed among our readers will also notice that the Dry Cleaners is currently doing a Special of 5 items for £14. Compare and contrast!
Tuesday, 27 April 2010
A Great Example of Pizza Guerilla Marketing from Siggy Willberg - Domino's Pizza Legend
Posted by Simon at 17:51
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