Domino's Does Lunch! - See the new TV Advert Here

Lots of Domino's Pizza outlets in the UK have traditionally only opened at the weekend for lunch, but now they are all open 7 days a week from 11am.

Pizza is a great lunchtime treat and is perfect for sharing with your work colleagues.

There is also a new range of oven-baked sandwiches which Domino's are pinning their hopes on, though I doubt Subway or McDonald's will be quaking in their boots.

But perhaps they should be, as Domino's are "The Pizza Delivery Experts" and lots of people are tied to their desks during their all-too-short lunch breaks and will really appreciate having their lunch without having to walk half a mile down the road.

"Not just another bloody panini" could prove to be a great strapline.