Friday, 21 December 2007

New Orleans Pizza Company Bans HFCS

There are plenty of places to get your pizza around the World, not just from the big companies. One 2-site operator in New Orleans is building his brand by promoting healthy ingredients as part of a healthy lifestyle. And I think we would all agree with that.

Here is a press release explaining why they will no longer be selling products containing High-Fructose Corn Syrup. May I suggest you also take a look around the rest of their website? It's a great example of how to promote your business and its ethics on the internet.

"New Orleans - Effective January 1, 2008, New Orleans-based World's Healthiest Pizza (WHP) will ban all products containing high-fructose corn syrup (HFCS, HFCS-55). This will include all soft drinks, such as Coke©, and any ingredients used to produce our pizza.

According to Co-founder Jeff Leach, "the banning of HFCS products from our stores is consistent with our mission of improving the health and well-being of all our customers and providing great tasting and healthy alternatives to what is being currently offered in the city."

Co-Founder Randy Crochet adds, "we are not attempting to limit customer choices but rather trying to lead a movement in the New Orleans area among restaurant businesses to take a stand on healthier alternatives and attempt to make a difference."

WHP acknowledges that the current research on HFCS suggests that HFCS in and of itself does not cause obesity. It does, however, contribute to excess caloric intake with few if any beneficial nutrients and, according to Jeff Leach, "HFCS, as a substitute for sucrose (table sugar) is rapidly digested and absorbed and thus elicits an unnecessary spike in the hormone insulin. Excess insulin can lead to hyperinsulimia (elevated levels of insulin in the body) which may contribute to complications associated with insulin resistance, diabetes and the body's inability to metabolize fatty acids stored in adipose tissue (translation: weight gain)."

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