In the week from 19 and 25 November, the pizza delivery company took £1m from web customers, for the first time.
The seven-figure mark covers pizza sales which were ordered via dominos.co.uk and doesn't other the companies other ecommerce channels, which includes SMS and iTV.
In April the company changed its idents on Sky One's The Simpsons to focus on online ordering. The same idents began running during The Simpsons on Channel 4 this month.
Robin Auld, marketing director at Domino's, said, "Exceptional service is at the heart of our business and we're proud of our position as an innovative multi-channel retailer, offering more ways to order than any other pizza company.
"Last year, web sales reached £23m in total and we responded to customer demand by significantly increasing our online presence - we're delighted to see that paying off with £1m worth of sales in a week for the very first time."
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