Thursday, 24 January 2008

Boston Pizza Supports Charity With its Heart-shaped Valentine Pizzas

Again this year, Boston Pizza will mark Valentine's Day with heart-shaped pizzas that include a touch of charity.

Those who purchase the pizzas will find $1 of the cost going to support the Boston Pizza Foundation and its charities,

This year marks Boston Pizza's 16th annual Valentine's Day fundraiser, which historically has raised more than $2.1 million dollars for charity.

"Celebrating Valentine's Day with Boston Pizza is a great way for our guests to show how much they care for one another and for charity. It's become a real tradition for many of our guests," said Mark Pacinda, president of Boston Pizza International Inc.

"In fact, we sell more pizzas on Valentine's Day than any other day of the year."

Heart-shaped pizzas can be ordered for dine-in, take-out or delivery. Boston Pizza expects to make more than 50,000 heart-shaped pizzas this Valentine's Day.

Boston Pizza guests can also purchase a red paper heart for $1 and write a Valentine message to someone special. This donation will send two heartfelt messages: one to a loved one and one to charity. Red paper hearts are available beginning February 1st and will decorate the entire restaurant will all money raised going to the Boston Pizza Foundation. Paper heart sales account for nearly 75 per cent of the campaign's fundraising total.

"We are very grateful for the ongoing support of the Boston Pizza Foundation over the past 16 years," says Sally Brown, CEO of the Heart and Stroke Foundation of Canada.

"Since 1993, their commitment to the Heart and Stroke Foundation of Canada has helped us raise more than $2.1 million to support heart and stroke research, health promotion and advocacy programs across the country."

The Boston Pizza Foundation raises funds for many charities across Canada, including Kids Help Phone, Juvenile Diabetes Research Foundation and the Heart and Stroke Foundation of Canada. Since its inception in 1990, the Boston Pizza Foundation has raised more than $7.2 million, helping thousands of children and families in communities across Canada.

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