Monday, 7 January 2008

Domino's Pizza What Are We Gonna Do For the Other 28 Minutes?

This 15 second ad is from the current Domino's Pizza advertising campaign and needs no explanation. Some internet forums have accused Domino's of alienating their core target market. Classic!

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This series of ads is designed to remind people of the 80's delivery guarantee that if the pizza took longer to arrive than 30 minutes then it was free. The campaign was discontinued due to issues over drivers allegedly speeding to deliveries, but it would appear the practice continues in India from where the advert below originates. I will allow you to work it out and reward yourself with a smug grin as your blonde colleagues struggle to grasp the complexity of the issue.

30 minutes or free pizza
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