Tuesday, 29 January 2008

Domino's Pizza Readies Itself for Superbowl Sunday

Dominos pizza logoSuper Bowl Sunday is historically the top day for pizza sales and delivery. Cornelius Thomas, manager at Domino's Pizza on Office Park Drive in Jackson, will have all 17 of his employees working at some point Sunday. His store will make 500 to 700 pizzas that night, with probably 90 percent of them for delivery.

It's a good thing, then, he can make a large pepperoni in 40 seconds. Yes, 40 seconds. Sometimes less.

"They take eight minutes to cook, and we deliver 80 percent of our pizzas in less than 30 minutes," he said. "I give a perk. I bring a TV in and set it up in the back. So many of my team members are football fans, and you want them to enjoy it. If you've got five seconds, you can run and look at the score."

Domino's Corp. estimates it will sell 1.2 million pizzas Sunday, an increase of 42 percent over the average Sunday.

"It's always better for us if it's a tight game. Then, we'll deliver until it's over. If it's a blow out, we're done by half-time," said Glenn Mueller, president and chief executive officer of Gulfport-based RPM Pizza.

Mueller, who owns the most Domino's franchises in the country with 132 stores, said his locations are prepared either way. Most stores are preparing with additional staffing, supplies and are opening earlier.

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